Tag Archives: marketing

The Evolution of Batman and the American Comic Book Industry

There is no doubt that the evolution of American comic books has been predominantly shaped by economic factors, with emerging industries striving to make a profit. In Of Comics and Men: A Cultural History of American Comic Books, Jean-Paul Gabilliet … Continue reading

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The Development of Comics: What is a Comic?

When was the first comic formed? The first problem in answering this question is the lack of any concrete definition for what a comic really is, which results in countless debate, and no definitive answer to be agreed upon. Modern … Continue reading

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